L2T Market Opportunity Study Webinar

June 15th: What have we learned from our Market Opportunity Study?

Land to Table has partnered with KPU’s Institute for Sustainable Food Systems (ISFS) to better understand the market value and feasibility for supply of North Okanagan-produced fruit and vegetables to institutional and retail market channels. The purpose of this study is to identify opportunities and pathways to scale up local vegetable and fruit procurement from small-medium scale farms, and better understand the potential to develop small scale aggregation infrastructure.

Join Land to Table via Zoom on Thursday, June 15th, 2023, from 6:30 pm to 8:00 pm as we share the findings of our North Okanagan Market Opportunity Study and address your questions and discuss next step’s ideas.

Market Study Report

  • Access the full report – North Okanagan Market Opportunity Study: Exploring Expanded Institutional and Retail Procurement of Local Fruit and Vegetables. Follow this link.
  • Review the Market Regulations Overview. Follow this link.
    • This document was created as an appendix to the larger Market Opportunity Study to guide business development for small to medium sized farms. The regulations overview applies to fruit and vegetable production in the North Okanagan.

Purpose of this Webinar

The Market Opportunity Study was initiated to help us identify the right pathways and tools to improve economic opportunities for small-medium farms in our region, provide customers with access to local food, and work to improve our local food security. 

Join us for a 45 minute presentation reporting on our findings followed up by a Q&A session and discussion about next steps L2T can take. We will discuss:

  • The current agricultural and market landscape in the Okanagan
  • Brief overview of the regulations that govern the sales of fruit and vegetables
  • Results of our recent interviews with local farmers, retailers and institutions
  • Recommendations for growing wholesale channels into retail and institutions for small to mid sized farmers
  • Recommendations for developing local aggregation
This Market Study was made possible through our partnership with KPU’s Institute for Sustainable Food Systems and funding from FeedBC, The Regional District of North Okanagan and the Grow Grants. 

Sammy Blair - Food Security Coordinator

Direct your questions to L2T Food Security Coordinator Sammy Blair via hello@landtotablenetwork.com